A Brief Introduction to Impact: ‘The Meme Font’

  title={A Brief Introduction to Impact: ‘The Meme Font’},
  author={Kate Brideau and Charles Berret},
  journal={Journal of Visual Culture},
  pages={307 - 313}
If you have ever seen an image macro, the chances are you’ve seen Impact, a typeface so commonly used in these memes that it could be called ‘the meme font’. Its ubiquity within image macros is largely overlooked, yet it contributes significantly to their structure, and raises productive questions about creativity and the balance of replication and variation in memes more generally. This article is a brief introduction to Impact – its design and its history – as it relates not only to the… Expand

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