A Biologically-Plausible Cognitive Model ( BPCM ) of Positive and Negative Congruency Effects in Masked Priming

Abstract

Studies have shown a positive priming effect with a short time between the prime and the target. The prime increases the performance on the target if they are congruent and decreases the performance when they are incongruent. Paradoxically, a negative priming effect has been found with a long time between the prime and the target. A major hypothesis argues… (More)

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