• DOI:10.13023/ETD.2017.105
Corpus ID: 152218164

A Beacon of Hope: Inoculating Against Relapse

@inproceedings{Thieneman2017ABO,
  title={A Beacon of Hope: Inoculating Against Relapse},
  author={Allison Thieneman},
  year={2017}
}

• Allison Thieneman
• Published 2017
• Psychology

OF THESIS A BEACON OF HOPE: INOCULATING AGAINST RELAPSE Inoculation is a robust theory applied to a variety of health behaviors. Social marketing is designed to change behavior by applying marketing tactics in the context of social change. This study combines inoculation theory with social marketing in the context of substance abuse disorders to promote long-term recovery. This is a pilot project that specifically focuses on the Beacon House, a residential recovery treatment center in… Expand

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