A “Sideways” Supply Response in California Winegrapes

@article{Consoli2022AS,
  title={A “Sideways” Supply Response in California Winegrapes},
  author={Sarah Consoli and Elizabeth A. Fraysse and Natalya Slipchenko and Yi Wang and Jahon Amirebrahimi and Zhiran Qin and Neil Yazma and Travis James Lybbert},
  journal={Journal of Wine Economics},
  year={2022},
  volume={17},
  pages={42 - 63}
}
Abstract This paper explores growers’ supply response to the 2005 “Sideways effect” demand shock (Cuellar, Karnowsky, and Acosta, 2009) triggered by the 2004 release of the movie Sideways. We use a modified difference-in-difference approach to evaluate the supply response in California and regional supply response differences within California. We use U.S. Department of Agriculture data for the period 1999–2012 and find evidence of a supply response in the post-release period that is consistent… 

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