A "Real Man's Ring": Gender and the Invention of Tradition

  title={A "Real Man's Ring": Gender and the Invention of Tradition},
  author={Vicki Howard},
  journal={Journal of Social History},
  pages={837 - 856}
  • Vicki Howard
  • Published 1 July 2003
  • Sociology
  • Journal of Social History
Unlike many wedding practices that have obscure origins, the American double ring ceremony and the groom's wedding band can be traced to advertising and promotional campaigns by the jewelry industry in the 1940s. The popularization of this invented tradition however, is not merely a story of hapless brides and grooms influenced by advertising, buying new types of consumer goods as soon as they appeared in jeweler's windows. The wedding industry was only able to transform mid-twentieth century… 
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