8 Does Personality Affect Compulsive Buying ? An Application of the Big Five Personality Model

  title={8 Does Personality Affect Compulsive Buying ? An Application of the Big Five Personality Model},
  author={Malaika Brengman and Birgit Wauters},
Compulsive Buying (CB) is ‘a consumer’s tendency to be preoccupied with buying that is revealed through repetitive buying and a lack of impulse control’ (Ridgway et al., 2008). Although Kraepelin (1915) and Bleuler (1976) described this phenomenon many years ago, it was the study of Faber et al. (1987) which increased the interest in that topic. For more than 20 years empirical studies have been conducted to increase our knowledge about this maladaptive consumer behavior. The main focus of… CONTINUE READING


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