7Ps of Green Marketing as Factors Influencing Willingness to Buy Towards Environmentally Friendly Beauty Products

@inproceedings{Larashati20127PsOG,
  title={7Ps of Green Marketing as Factors Influencing Willingness to Buy Towards Environmentally Friendly Beauty Products},
  author={Heldira Larashati and Herry Hudrasyah and Novika Chandra},
  year={2012}
}
With society increasingly conscious to the environment, it affected consumers’ decision in choosing a product. For business producers, this phenomenon is seen as opportunities to attract consumers by implementing green values in the marketing process. In this research, the product discuss is environmental friendly beauty product. The 7Ps framework of marketing that has been implemented in The Body Shop Indonesia modified with green values of producers may be a useful tool as consumers… CONTINUE READING