5-Star Hotel Customer Satisfaction Analysis Using Hybrid Methodology

  title={5-Star Hotel Customer Satisfaction Analysis Using Hybrid Methodology},
  author={Yongmin Yoo and Yeongjoon Park and Dongjin Lim and Deaho Seo},
Due to the rapid development of non-face-to-face services due to the corona virus, commerce through the Internet, such as sales and reservations, is increasing very rapidly. Consumers also post reviews, suggestions, or judgments about goods or services on the website. The review data directly used by consumers provides positive feedback and nice impact to consumers, such as creating business value. Therefore, analysing review data is very important from a marketing point of view. Our research… 

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