4 – An ontology for e-Business models

@inproceedings{Osterwalder20044A,
  title={4 – An ontology for e-Business models},
  author={A. Osterwalder and Y. Pigneur},
  year={2004}
}
Business models have become more complex with the emergence of new and affordable information and communication technologies (ICTs). Companies increasingly act in networks and offer complex value proposition through a multitude of distribution channels. For managers it is ever harder to keep track of how their companies really work and how and where exactly the money is made. Of course every manager and entrepreneur does have an intuitive understanding of how his business works and how value is… Expand
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