3DTV and immersive environment

@inproceedings{Shin20133DTVAI,
  title={3DTV and immersive environment},
  author={Dong-Hee Shin and Myunggoon Choi and Suwan Kim},
  booktitle={ICUIMC},
  year={2013}
}
This study analyzes user acceptance behavior of 3DTV by focusing on variables that influence attitudes and intention to adopt. Structural equation modeling is used to construct a predictive model of attitudes toward 3DTV. Individuals' responses to questions about attitude and intention to use 3DTV were collected and analyzed. The model shows significant roles for social presence and flow, both of which affect attitude as well as perceived usefulness and perceived enjoyment. This set of factors… CONTINUE READING

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