27 How Understanding Trust Benefits E-Commerce KABIR SEHGAL

@inproceedings{OHara200627HU,
  title={27 How Understanding Trust Benefits E-Commerce KABIR SEHGAL},
  author={Kieron O’Hara},
  year={2006}
}
“Trust signalling is always undermined by the hi-jacking of the signalling systems by untrustworthy operators,” says Professor Kieron O’Hara. Signals of trustworthiness can be conveyed by a uniform, professional qualification, or a ritzy business card, for example (O’Hara, 2006). A police officer wears a uniform in order to be identified; so too can a… CONTINUE READING