25 2 Theoretical Underpinnings of Media Research in Tobacco Control and Tobacco Promotion

    Abstract

    The media have played a key role in historical trends in tobacco use and its impact on human health and are involved in subsequent efforts to promote health and control tobacco use. This chapter examines the theoretical base for media studies (both protobacco and antitobacco) within the context of three research frameworks. n Individual-level framework… (More)

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