• DOI:10.1002/9781444361506.WBIEMS108
Corpus ID: 151490188

2 Cultivation Theory

@inproceedings{Bulck20122CT,
  title={2 Cultivation Theory},
  author={J. Bulck},
  year={2012}
}

J. Bulck

Published 2012

Sociology

Cultivation theory was developed by George Gerbner of the Annenberg School for Communication and his colleagues in the late 1960s. The theory argues that by overemphasizing certain aspects of social reality (such as violent crime) and underrepresenting other aspects, television drama affects people's perceptions of reality. Even though it has attracted a lot of criticism, it is one of the three most generative theories in the field of communication research. In recent years much attention has… CONTINUE READING

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