1 Settling for Second Best ? Reflections after the Tenth Anniversary of Wal-Mart ’ s Entry to the United Kingdom Structured

@inproceedings{Sparks20111SF,
  title={1 Settling for Second Best ? Reflections after the Tenth Anniversary of Wal-Mart ’ s Entry to the United Kingdom Structured},
  author={Leigh Sparks},
  year={2011}
}
Structured Abstract Purpose-This paper evaluates the comparative progress of Asda in the UK since its surprise takeover by Wal-Mart in 1999. Wal-Mart expected to become the #1 retailer in the UK and many commentators saw massive problems ahead for local retailers. These expectations were not met; this paper investigates why. Design/Methodology/Approach-Asda's progress is considered through a brief discussion of the company's history to 1999, an investigation of the changes Wal-Mart subsequently… CONTINUE READING