1 Picturing the Beast inside : Animals , Organizational Identity and Metaphorical Grafting

  • Published 2015
Organizational identity studies have overlooked the importance of the visual qualities inherent in the ‘identity’ metaphor. This paper develops a tentative theory to remedy this. Empirical data from over 1400 people in four countries show that pictures can combine with words and numbers as complementary and equal partners in a relay system of meaning, This… CONTINUE READING