1 Introduction to Web Display Ads

  title={1 Introduction to Web Display Ads},
  author={Yishay Mansour and Sankara Muthukrishnan and Noam Nisan},
Display advertisements on the web are sold via ad exchanges that use real time auction. We describe the challenges of designing a suitable auction, and present a simple auction called the Optional Second Price (OSP) auction that is currently used in Doubleclick Ad Exchange. 

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