Corpus ID: 29536549

1 CROWDFUNDING : TRANSFORMING CUSTOMERS INTO INVESTORS THROUGH INNOVATIVE

@inproceedings{Ordanini20111C,
  title={1 CROWDFUNDING : TRANSFORMING CUSTOMERS INTO INVESTORS THROUGH INNOVATIVE},
  author={A. Ordanini and L. Miceli and M. Pizzetti and A. Parasuraman},
  year={2011}
}
  • A. Ordanini, L. Miceli, +1 author A. Parasuraman
  • Published 2011
  • Consumers have recently begun to play a new role in some markets: that of providing capital and investment support to the offering. This phenomenon, called crowdfunding, is a collective effort by people who network and pool their money together, usually via the Internet, in order to invest in and support efforts initiated by other people or organizations. Successful service businesses that organize crowdfunding and act as intermediaries are emerging, attesting to the viability of this means of… CONTINUE READING
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