*** in Press at Review of Philosophy and Psychology 4/7/2012 *** Doing Good Leads to More Good: the Reinforcing Power of a Moral Self-concept


What is the role of self-concept in motivating moral behavior? On one account, when people are primed to perceive themselves as " do-gooders " , conscious access to this positive self-concept will reinforce good behavior. On an alternative account, when people are reminded that they have done their " good deed for the day " , they will feel licensed to… (More)


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