(Re)Testing the ‘follow the customer’ hypothesis in multinational bank expansion

  • José Paulo Esperanca, Mohamed Azzim Gulamhussen
  • Published 2015

Abstract

Theory suggests that multinational banks follow their corporate and non-corporate customers. Previous empirical studies have tested the hypothesis that multinational banks follow their corporate customers. This study bridges a gap between the theory and previous empirical studies by testing the hypothesis that multinational banks also follow their non… (More)

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Cite this paper

@inproceedings{Esperanca2015ReTestingT, title={(Re)Testing the ‘follow the customer’ hypothesis in multinational bank expansion}, author={Jos{\'e} Paulo Esperanca and Mohamed Azzim Gulamhussen}, year={2015} }