(((They))) rule: Memetic antagonism and nebulous othering on 4chan

  title={(((They))) rule: Memetic antagonism and nebulous othering on 4chan},
  author={Marc Tuters and Sal Hagen},
  journal={New Media \& Society},
  pages={2218 - 2237}
Previously theorised as vehicles for expressing progressive dissent, this article considers how political memes have become entangled in the recent reactionary turn of Web subcultures. Drawing on Chantal Mouffe’s work on political affect, this article examines how online anonymous communities use memetic literacy, memetic abstraction, and memetic antagonism to constitute themselves as political collectives. Specifically, it focuses on how the subcultural and highly reactionary milieu of 4chan’s… 

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