'Your Window-on-the-World'

  title={'Your Window-on-the-World'},
  author={James Bennett},
  pages={161 - 182}
Interactive television (iTV) has enjoyed increasing penetration within the UK's emerging digital television market. As with many new media technologies, its initial marketing positioned iTV as a spectacular new form of television. This has since given way to representations and applications that rely increasingly on a positioning of iTV as `everyday'. Drawing on the work of Tom Gunning, William Boddy and Lyn Spigel, I suggest that the discursive formation of iTV is not simply one of the now… 

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