'Playing by the Book': Success and Failure in John Major's Approach to Prime Ministerial Media Management

@article{Bale2001PlayingBT,
  title={'Playing by the Book': Success and Failure in John Major's Approach to Prime Ministerial Media Management},
  author={T. Bale and K. Sanders},
  journal={Contemporary British History},
  year={2001},
  volume={15},
  pages={110 - 93}
}
  • T. Bale, K. Sanders
  • Published 2001
  • Sociology
  • Contemporary British History
  • Both the Thatcher and the Blair governments have been accused of politicising the Prime Ministerial press operation. This article asks whether it is possible to maintain a constitutionally clearer demarcation between the expressly political and the strictly governmental, and at the same time still pursue a successful communications strategy. Based on semi-structured interviews with both national journalists and government and party media managers, it uses the example of the Major governments to… CONTINUE READING

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