'Playing by the Book': Success and Failure in John Major's Approach to Prime Ministerial Media Management
@article{Bale2001PlayingBT, title={'Playing by the Book': Success and Failure in John Major's Approach to Prime Ministerial Media Management}, author={Tim Bale and Karen B. Sanders}, journal={Contemporary British History}, year={2001}, volume={15}, pages={110 - 93} }
Both the Thatcher and the Blair governments have been accused of politicising the Prime Ministerial press operation. This article asks whether it is possible to maintain a constitutionally clearer demarcation between the expressly political and the strictly governmental, and at the same time still pursue a successful communications strategy. Based on semi-structured interviews with both national journalists and government and party media managers, it uses the example of the Major governments to…
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