'It's The Sun Wot Won It': Evidence of media influence on political attitudes and voting from a UK quasi-natural experiment.

@article{Reeves2016ItsTS,
  title={'It's The Sun Wot Won It': Evidence of media influence on political attitudes and voting from a UK quasi-natural experiment.},
  author={Aaron Reeves and Martin McKee and David Stuckler},
  journal={Social science research},
  year={2016},
  volume={56},
  pages={
          44-57
        }
}
Do print media significantly impact political attitudes and party identification? To examine this question, we draw on a rare quasi-natural experiment that occurred when The Sun, a right-leaning UK tabloid, shifted its support to the Labour party in 1997 and back to the Conservative party in 2010. We compared changes in party identification and political attitudes among Sun readers with non-readers and other newspaper readerships. We find that The Sun's endorsements were associated with a… CONTINUE READING
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