'Custom-Standardization' - Uncovering the basis for global chaining strategy in prepared food retail

@inproceedings{Titus2013CustomStandardizationU,
  title={'Custom-Standardization' - Uncovering the basis for global chaining strategy in prepared food retail},
  author={Ray Titus and Debashish Sengupta},
  year={2013}
}
This paper proposes a global expansion model in Food & Beverage retail based on the concept of ‘Custom Standardization’. The concept explores how processed and prepared Food and Beverage can be retailed from an outlet and further how this outlet can be duplicated through chaining or franchising mode. The fundamental imperative that can dictate the pace of chaining is an operational design that is built on an element of standardization combined and integrated with an element of customization… CONTINUE READING

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