• DOI:10.1016/j.ijinfomgt.2010.10.005
Corpus ID: 46452667

'Arrivederci CIAO.com, Buongiorno Bing.com' - Electronic word-of-mouth (eWOM), antecedences and consequences

@article{Khammash2011ArrivederciCB,
  title={'Arrivederci CIAO.com, Buongiorno Bing.com' - Electronic word-of-mouth (eWOM), antecedences and consequences},
  author={M. Khammash and G. Griffiths},
  journal={Int. J. Inf. Manag.},
  year={2011},
  volume={31},
  pages={82-87}
}

M. Khammash, G. Griffiths

Published 2011

Business, Computer Science

Int. J. Inf. Manag.

The Internet facilitates access to online product reviews and comments written by consumers. This paper offers new insights on the motives and antecedents of the reading behaviour of consumer reviews in online opinion platforms. This research was carried out from 2005 to 2008 using a case study approach. The case involved working with a prominent and successful online opinion platform (CIAO.com). The company was so successful it was purchased by Microsoft for $486 million in 2008 and is now… CONTINUE READING

View via Publisher

Save to Library

Create Alert

Cite

Launch Research Feed