호텔 레스토랑 이용고객의 관계품질이 행동의도에 미치는 영향관계 연구

@inproceedings{2010,
  title={호텔 레스토랑 이용고객의 관계품질이 행동의도에 미치는 영향관계 연구},
  author={蔡辛錫},
  year={2010}
}
This research was to investigate the predictors of customers' evaluation on relationship quality as it was perceived by hotel restaurant customers. It also examined effects of the relationship quality on behavior intentions of the customers Data were collected from 276 hotel restaurant users at 10 five star hotels in Seoul. Results of empirical analyses showed that relationship management activities, such as food quality, communication, relationship benefits, service recovery, did make… CONTINUE READING