호텔 고객의 서비스 보증, 지각된 적합성과 지각된 가치, 관계만족 간의 관계 연구

@inproceedings{2010,
  title={호텔 고객의 서비스 보증, 지각된 적합성과 지각된 가치, 관계만족 간의 관계 연구},
  author={전용수},
  year={2010}
}
This study performed positive survey in a top class hotel in Busan area from April 12 through 17, 2009 in order to look into the influence correlation among hotel service guarantee, perceived conformity, perceived value and relationship satisfaction on customers who have experience of being offered service in hotel. For the positive survey, totally 350 copies of questionnaire were distributed, and 285 copies were collected excluding 23 copies that responded improperly. In the final analysis… CONTINUE READING

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