패밀리 레스토랑 종사원의 권유판매가 고객의사결정에 미치는 영향에 관한 연구

@inproceedings{2008,
  title={패밀리 레스토랑 종사원의 권유판매가 고객의사결정에 미치는 영향에 관한 연구},
  author={조민애 and Dal Yob Lee},
  year={2008}
}
The purpose of this study is to investigate if recommendation selling (methods of recommendation selling, key word used for recommendation, and employee attitude) influences the customer's menu decision. Data were collected from 550 customer who visited a family restaurant more than twice at dinner time. The study results are as follows: First, all demographic variables including age, marital status, income, and education except for gender showed a significant difference. Therefore, the H1 was… CONTINUE READING

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