저비용항공사의 e-CRM이 고객충성도에 미치는 영향

@inproceedings{2013E,
  title={저비용항공사의 e-CRM이 고객충성도에 미치는 영향},
  author={이제억 and 권문호},
  year={2013}
}
e-CRM allows airlines to provide customized services to meet customer needs and also provides differentiated services from competitors by piling up finely detailed customer information, so that they may drive given customers into lifelong and loyal ones. This study intended to conduct an empirical analysis on what low cost carrier"s e-CRM components may have significant effects on its customer satisfaction respectively and ultimately on customer loyalty as well, and as a result of the analysis… CONTINUE READING

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