Corpus ID: 149863335

인문,사회과학편 : 스포츠 마케팅 전략을 위한 스포츠 미디어 분석

@inproceedings{2003,
  title={인문,사회과학편 : 스포츠 마케팅 전략을 위한 스포츠 미디어 분석},
  author={조병섭 and 오정희},
  year={2003}
}
  • 조병섭, 오정희
  • Published 2003
  • Psychology
  • The subjects of this investigation were selected 200 persons(over high school, male and female) in Seoul through cluster random sampling method. The analytic method was used by questionnaire. The findings of this study were as follows: 1. There were differences according to sex, age and education level in the preference degree of media sports. 2. There were differences according to sex, age and education level in the audience amount of media sorts. 3. Media sports looking and listening motives… CONTINUE READING

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