외식기업의 브랜드 친숙도와 사회공헌경험이 브랜드태도와 구매의도에 미치는 영향

@inproceedings{2013,
  title={외식기업의 브랜드 친숙도와 사회공헌경험이 브랜드태도와 구매의도에 미치는 영향},
  author={진양호 and 류희성},
  year={2013}
}
The purpose of this study is to investigate effect of brand familiarity and personal experience of social responsibility activity on brand attitude and purchase intention in CSR -Corporate Social Responsibility. The survey has been conducted with self administered questionnaires from 236 students at Seoul and Gyeonggi Area. Statistics handling of this research used SPSS and AMOS statistics package program. The research result shows, first of all, brand familiarity significantly influences brand… CONTINUE READING

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