대구시 공동브랜드 쉬메릭에 대한 소비자의 이식 및 구매실태

@inproceedings{Park2003,
  title={대구시 공동브랜드 쉬메릭에 대한 소비자의 이식 및 구매실태},
  author={Gyeong-Ae Park and Min-Gyeong Kim and Jeong-su Kim and Hyeon-Min Kim and Jeong-Hui Seo and Yu-Jeong Jang and So-Yeong Choe and Sun-Im Heo},
  year={2003}
}
The purposes of this study were to: 1) reveal the consumer perceptions and purchase behaviors of 'CHI-MERIC', the co-brand of Daegu city; 2) identify the characteristics of the consumers who were aware of and purchased the brand; and 3) examine the brand image of 'CHIMERIC'. A total of 457 questionnaires collected from the region(Daegu)'s residents were analyzed. The results showed that despite the high brand awareness the rates of brand knowledge, Product exposure, and product purchase were… CONTINUE READING