논문 : 프랜차이즈 커피전문점의 시장세분화와 세분시장별 선택속성과 고객만족 차이분석 -서울 지역을 중심으로-

@inproceedings{2011,
  title={논문 : 프랜차이즈 커피전문점의 시장세분화와 세분시장별 선택속성과 고객만족 차이분석 -서울 지역을 중심으로-},
  author={윤남수},
  year={2011}
}
This study was to suggest effective strategic operation alternatives of a franchise coffee shops by segmenting the market with the visiting motivation analysis, analyzing the segment market based on choice attributes, demographic characteristics, and overall satisfaction. The summary of the study result is as follows; first, after analyzing factors of the visiting motivation, three factors -``meeting place``, ``snack and rest``, ``atmosphere`` was deducted. Using these deducted factors, a… CONTINUE READING