”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously

  title={”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously},
  author={Maria Bengtsson and S. Kock},
  journal={Industrial Marketing Management},
  • Maria Bengtsson, S. Kock
  • Published 2000
  • Business
  • Industrial Marketing Management
  • Existing theory and research on relationships among competitors focuses either on competitive or on cooperative relationships between them, and the one relationship is argued to harm or threaten the other. Little research has considered that two firms can be involved in and benefit from both cooperation and competition simultaneously, and hence that both types of relationships need to be emphasized at the same time. In this article, it is argued that the most complex, but also the most… CONTINUE READING

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