“Whence the Means?” Ludwig Feuerbach and the Origin of Media Theory

  title={“Whence the Means?” Ludwig Feuerbach and the Origin of Media Theory},
  author={Mikhail A. Kurtov},
  journal={Russian Studies in Philosophy},
  pages={128 - 154}
This article examines the origin of the concept of medium and of media theory as an area of knowledge. It claims that the concept of medium in the modern sense was first introduced in the works of German philosopher Ludwig Feuerbach. Attempting to re-read Feuerbach’s texts to reveal his original methodology and to “scrub” it of prevailing (mainly Hegelian and Marxist) interpretations, the author briefly traces the impact of this method—defined as a combination of three operations: an “inversion… 
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