“Vital Industry” and Women's Ventures: Conceptualizing Gender in Twentieth Century Business History

@article{Peiss1998VitalIA,
  title={“Vital Industry” and Women's Ventures: Conceptualizing Gender in Twentieth Century Business History},
  author={K. Peiss},
  journal={Business History Review},
  year={1998},
  volume={72},
  pages={219-241}
}
  • K. Peiss
  • Published 1998
  • Sociology
  • Business History Review
In 1935 Fortune magazine published a series of articles on “Women in Business” whose true subject was the absence of women in business. Published anonymously but written by Archibald MacLeish, the articles distinguished between the relatively few women in “general business” or “business proper” and the greater number “engaged in the business exploitation of femininity.” MacLeish asserted that this was “not merely an arbitrary” distinction, for businesses dominated by men were “vital industries… Expand
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