“The crusade is the vision”: branding charisma in a global pentecostal ministry

@article{Gordon2005TheCI,
  title={“The crusade is the vision”: branding charisma in a global pentecostal ministry},
  author={Tamar Gordon and M. Hancock},
  journal={Material Religion},
  year={2005},
  volume={1},
  pages={386 - 404}
}
This paper explores the rhetorical properties of mass-mediated revival spectacles staged by Reinhard Bonnke, a German-born evangelist who has long worked in Sub-Saharan Africa and claims to have converted millions of Africans to Christianity. The swooping pans of these massive African crusades, which form the establishing shots in proselytic videos, model Bonnke's particular Pentecostal visual ideology. In doing so, these images bear material witness to Bonnke's reputation as a global… Expand
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