• DOI:10.3149/jms.0703.353
Corpus ID: 144398035

“The Nerd Within”: Mass Media and the Negotiation of Identity among Computer-Using Men

@article{Kendall1999TheNW,
  title={“The Nerd Within”: Mass Media and the Negotiation of Identity among Computer-Using Men},
  author={Lori Kendall},
  journal={The Journal of Men's Studies},
  year={1999},
  volume={7},
  pages={353 - 369}
}

Lori Kendall

Published 1999

Psychology

The Journal of Men's Studies

This article examines media representations of nerds as part of the cultural context within which a group of participants on an online forum perform their identities. Given their frequent use of computers and relationships to computer technology, these young, mostly white, mostly male participants must negotiate their relationship to the potentially stigmatizing, but also partially respectable nerd stereotype. They do so by emphasizing the “masculine” qualities required to accomplish their… CONTINUE READING

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