“The Nerd Within”: Mass Media and the Negotiation of Identity among Computer-Using Men

  title={“The Nerd Within”: Mass Media and the Negotiation of Identity among Computer-Using Men},
  author={Lori Kendall},
  journal={The Journal of Men's Studies},
  pages={353 - 369}
  • L. Kendall
  • Published 1 June 1999
  • Sociology
  • The Journal of Men's Studies
This article examines media representations of nerds as part of the cultural context within which a group of participants on an online forum perform their identities. Given their frequent use of computers and relationships to computer technology, these young, mostly white, mostly male participants must negotiate their relationship to the potentially stigmatizing, but also partially respectable nerd stereotype. They do so by emphasizing the “masculine” qualities required to accomplish their… 
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