“Should I Stay or Should I Leave?”: Exploring (Dis)continued Facebook Use After the Cambridge Analytica Scandal

  title={“Should I Stay or Should I Leave?”: Exploring (Dis)continued Facebook Use After the Cambridge Analytica Scandal},
  author={Allison Brown},
  journal={Social Media + Society},
  • Allison Brown
  • Published 1 January 2020
  • Sociology
  • Social Media + Society
Social media platforms bring both benefits and risks which have been documented copiously in extant academic literature. A range of issues related to privacy and trust inhibit the fulsome enjoyment of social media by users. In 2018, several news sources documented that Cambridge Analytica acquired psychographic data for Facebook users and used that data to target ads for the November 2016 US election. Although none of the news reports indicated that Facebook was complicit in this matter, some… Expand
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