“Shopping” for a Mate: Expected versus Experienced Preferences in Online Mate Choice

@article{Lenton2008ShoppingFA,
  title={“Shopping” for a Mate: Expected versus Experienced Preferences in Online Mate Choice},
  author={A. P. Lenton and B. Fasolo and P. M. Todd},
  journal={IEEE Transactions on Professional Communication},
  year={2008},
  volume={51},
  pages={169-182}
}
Modern communication technology has greatly increased the number of options we can choose among in a variety of evolutionarily important domains, from housing to food to mates. But is this greater choice beneficial? To find out, we ran two experimental studies to examine the effects of increasing option set-size on anticipated and experienced choice perceptions in the modern context of online mate choice. While participants expected greater enjoyment, increased satisfaction, and less regret… CONTINUE READING

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