“Putting on” Sexiness: A Content Analysis of the Presence of Sexualizing Characteristics in Girls’ Clothing

  title={“Putting on” Sexiness: A Content Analysis of the Presence of Sexualizing Characteristics in Girls’ Clothing},
  author={Samantha M. Goodin and Alyssa Van Denburg and Sarah K. Murnen and Linda Smolak},
  journal={Sex Roles},
Objectification theory (Fredrickson and Roberts 1997) proposes that women from Western cultures are widely portrayed and treated as objects of the male gaze, leading to the development of self-objectification, in which girls and women internalize these societal messages and view their own bodies as objects to be evaluated according to narrow standards of (often sexualized) attractiveness. Prompted by findings from the American Psychological Association Task Force on the Sexualization of Girls… 

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Objectification theory posits that Western culture socializes girls and women to self-objectify by adopting a third-person perspective on their bodies. Feminist philosopher Iris Young (1990) argued

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In response to the American Psychological Association's Task Force on the Sexualization of Girls, the present study explored the role of sexually objectifying media—in this case, music television—in