title={“OH NO! I'M A NERD!”},
  author={Lori Kendall},
  journal={Gender \& Society},
  pages={256 - 274}
  • L. Kendall
  • Published 1 April 2000
  • Sociology
  • Gender & Society
In this article, the author presents findings based on her research on BlueSky, an online interactive textbased forum. She discusses BlueSky participants' online performances of gendered and raced identities. Participants interpret their own and others' identities within the context of expectations and assumptions derived from offline U.S. culture, as well as from their membership in various computer-related subcultures. Given the predominance of white men on BlueSky, such identity… 
“Thaz how u kno ur dum”
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Recently, the Internet has become the focus of immense speculation regarding the social construction of identity and cultural “authenticity.” However, examinations of virtual communities such as
‘Asian fail’: Chinese Canadian men talk about race, masculinity, and the nerd stereotype
Popular representations of Asians – and especially Asian men – often stereotype them as nerds. Drawing on qualitative field studies of Chinese Canadians' beliefs about ‘authentic’ identity and of an
Talking Nerdy: The Invisibility of Female Computer Nerds in Popular Culture and the Subsequent Fewer Number of Women and Girls in the Computer Sciences
The male computer nerd is a trope found often in popular culture. Both reflecting and sustaining the values of a masculinized culture of computing, he is found in a variety of media formats and
Virtual Gender Identity: The Linguistic Assimilation to Gendered Avatars in Computer-Mediated Communication
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The Nerd and His Discontent
This article explores the worldview of the “seduction community” operating within the homosocial spaces of North-American “Guyland.” This community provides seduction workshops catering mainly to men
“You Can Say I Got Desensitized to It”: How Men of Color Cope with Everyday Racism in Online Gaming
Online trolling as a form of overt racism forces sociologists to reexamine contemporary understandings of racialization in a color-blind era. In this article, I demonstrate how men of color construct
"People Get Emotional About Their Money: " Performing Masculinity in a Financial Discussion Board
This investigation found that participants performed roles as admirers, intelligent investors, and mentors in the Berkshire Hathaway Board on The Commodity Stand1 website, and the discursive practices are reified and gendered masculine.
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At present, a huge number of people join in online games or SNS. With increasing the number of its users, online communication with invisibility and anonymity has generated a new type of


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Straight Sex: The Politics of Pleasure
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Resisting the virtual life : the culture and politics of information
This text aims to provide a platform for writers, scholars and activists to discuss the political, economic and cultural aspects of corporate and government visions of "the information superhighway".
White Women, Race Matters: The Social Construction of Whiteness
Traditional debates concerning racially hierarchical societies have tended to focus on the experience of being black. White Women, Race Matters breaks with this tradition by focusing on the
Why are there so few female computer scientists
This report examines why women pursue careers in computer science and related fields far less frequently than men do. In 1990, only 13\% of PhDs in computer science went to women, and only 7.8\% of
Slow Motion: Changing Masculinities Changing Men
Part 1 Look back in anger - men in the fifties: man about the house maternity rules angry young men homophobia and the fear of unmanliness women and the left in the fifties. Part 2 The good father -
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