“It Gets Better”: Internet memes and the construction of collective identity

@article{Gal2016ItGB,
  title={“It Gets Better”: Internet memes and the construction of collective identity},
  author={Noam Gal and Limor Shifman and Zohar Kampf},
  journal={New Media & Society},
  year={2016},
  volume={18},
  pages={1698 - 1714}
}
In September 2010, a video titled “It Gets Better” was uploaded to YouTube, responding to suicides of gay teens who had suffered from homophobic bullying. Before long, thousands of Internet users added their own versions of the clip, creating a mass appeal to young people while simultaneously negotiating the norms of lesbian, gay, bisexual, transgender and queer (LGBTQ) collective identity. Conceptualizing this body of videos as an Internet meme, we examine the extent to which participants… Expand
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