“It’s Anonymous. It’s The Economist”. The Journalistic and Business Value of Anonymity

  title={“It’s Anonymous. It’s The Economist”. The Journalistic and Business Value of Anonymity},
  author={{\'A}ngel Arrese},
  journal={Journalism Practice},
  pages={471 - 488}
  • Á. Arrese
  • Published 5 March 2020
  • Business
  • Journalism Practice
ABSTRACT The Economist is nowadays, at its 177 years, the only major news brand that remains loyal to the rule of anonymity with which it was born in 1843. As a unique exception, but also as a journalistic model admired and respected around the world, the magazine’s long romance with anonymity, and the reasons why this tradition has been maintained, despite going against the tide, makes interesting reading today, both from a professional and a business point of view. This article analyses and… 
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