“If I Were Nick”: Men’s Responses to an Interactive Video Drama Series to Support Smoking Cessation

@inproceedings{Bottorff2015IfIW,
  title={“If I Were Nick”: Men’s Responses to an Interactive Video Drama Series to Support Smoking Cessation},
  author={Joan L Bottorff and Gayl Sarbit and John L Oliffe and Mary Theresa Kelly and Maria Lohan and Sean Stolp and Paul Sharp},
  booktitle={Journal of medical Internet research},
  year={2015}
}
BACKGROUND Men continue to smoke in greater numbers than women; however, few interventions have been developed and tested to support men's cessation. Men tend to rely on quitting strategies associated with stereotypical manliness, such as willpower, stoicism, and independence, but they may lack the self-efficacy skills required to sustain a quit. In this paper, we describe the development of and reception to an interactive video drama (IVD) series, composed of 7 brief scenarios, to support and… CONTINUE READING
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