“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce

@article{Jin2020IllBW,
  title={“I'll buy what she's \#wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce},
  author={S. Venus Jin and Ehri Ryu},
  journal={Journal of Retailing and Consumer Services},
  year={2020},
  volume={55},
  pages={102121}
}
  • S. Jin, Ehri Ryu
  • Published 1 July 2020
  • Business
  • Journal of Retailing and Consumer Services
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References

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Purpose The purpose of this paper is to test the effects of two types of celebrities (Instagram celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy and social
Interactive Effects of Instagram Foodies' Hashtagged #Foodporn and Peer Users' Eating Disorder on Eating Intention, Envy, Parasocial Interaction, and Online Friendship
TLDR
The results showed main effects of an Instagram foodie's body shape on peer users' eating intention, and moderating effects of users' self-esteem, body mass index, perfectionism, anorexia, and bulimia nervosa.
A passion for fashion: The impact of social influence, vanity and exhibitionism on consumer behaviour
Purpose The purpose of this paper is to explore the effect of social influence and individual vanity on passion for fashion of clothes and accessories and the mediating role of exhibitionist
Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations
Social media websites such as Facebook, Twitter, YouTube, and Foursquare provide consumers with tremendous opportunities to create and disseminate brand-related content and product usage information
Silver lining of envy on social media? The relationships between post content, envy type, and purchase intentions
TLDR
Although there was no main effect of purchase type on envy type, both experiential purchases and phrasings were less likely to be perceived as showing off, and therefore triggered less malicious envy.
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