“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce

@article{Jin2020IllBW,
  title={“I'll buy what she's \#wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce},
  author={S. Venus Jin and Ehri Ryu},
  journal={Journal of Retailing and Consumer Services},
  year={2020},
  volume={55},
  pages={102121}
}
  • S. JinEhri Ryu
  • Published 1 July 2020
  • Business
  • Journal of Retailing and Consumer Services

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