“Guys Can't Say That to Guys”: Four Experiments Assessing the Normative Motivation Account for Deficiencies in the Emotional Support Provided by Men

@article{Burleson2005GuysCS,
  title={“Guys Can't Say That to Guys”: Four Experiments Assessing the Normative Motivation Account for Deficiencies in the Emotional Support Provided by Men},
  author={B. R. Burleson and Amanda J. Holmstrom and Cristina M. Gilstrap},
  journal={Communication Monographs},
  year={2005},
  volume={72},
  pages={468 - 501}
}
Men are less likely than women to provide sensitive emotional support when attempting to comfort others. This paper reports four experiments that tested a normative motivation account for this sex difference, which maintains that men employ less sensitive messages because they desire to avoid acting in what they view as a feminine manner. We propose that target sex and gender schematicity influence the perceived normativeness of comforting behaviors and examined how these variables affected… Expand
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