“Gangnam Style” as Format: When a Localized Korean Song Meets a Global Audience

@inproceedings{Lee2014GangnamSA,
  title={“Gangnam Style” as Format: When a Localized Korean Song Meets a Global Audience},
  author={Claire Seungeun Lee and Yasue Kuwahara},
  year={2014}
}
K-pop refers to the current popular music of South Korea, but it expands its scope to include Korean popular music anywhere else in the world.1 K-pop stars that one can see abroad are either handsome or beautiful young people or excellent singers. Based on this criterion, one would not expect PSY to be a star because he is not particularly handsome. Neither does he have any exceptional vocal ability although he does have his own unique style. Thus, his rise to fame globally since his debut in… 

Global Imagination of K-Pop: Pop Music Fans’ Lived Experiences of Cultural Hybridity

Abstract Drawing on qualitative interviews with Canada-based K-pop (contemporary South Korean “idol pop” music) fans, this study discusses how transnational fans experience and interpret K-pop as a

The social mediascape of transnational Korean pop culture: Hallyu 2.0 as spreadable media practice

TLDR
The social mediascape of hallyu reveals that the technological affordances of social media platforms and fans’ sociality interplay with each other, resulting in the rapid spread ofhallyu as a set of impure cultural forms.

Korean Wave| Cultural Translation of K-Pop Among Asian Canadian Fans

Drawing on qualitative interview data, this study examines the cultural translation of K-pop in Canada. By focusing on Canadian youth of Asian descent, who are relatively marginalized in the dominant

The Korean Wave in the Middle East: Past and Present

  • Mohamed Elaskary
  • Sociology
    Journal of Open Innovation: Technology, Market, and Complexity
  • 2018
The Korean Wave—otherwise known as Hallyu or Neo-Hallyu—has a particularly strong influence on the Middle East but scholarly attention has not reflected this occurrence. In this article I provide a

The cultural shareability of Korean popular media in India: A reflexive thematic analysis of BTS music videos

In this article, the BTS phenomenon in India was examined by looking closely at the music of this South Korean band. A reflexive thematic analysis was performed on five BTS music videos followed by

The Gangnam Style Phenomenon as a Global Manifestation of Hybridity

This article explores the parody videos generated around the world in response to the hit song Gangnam Style as a way of viewing the progression of cultural globalization and hybridity in this era of

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As a Hundred Television Formats Bloom, a Thousand Television Stations Contend

This paper looks at the growing trend towards television format adaptation as an industry development strategy in China. As China's television industry professionals imagine a commercial future, this

Television Formats: Primetime Staple, Global Market

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