“Focus Groups Can Be Fun”: The Use of Activity-Oriented Questions in Focus Group Discussions

@article{Colucci2007FocusGC,
  title={“Focus Groups Can Be Fun”: The Use of Activity-Oriented Questions in Focus Group Discussions},
  author={E. Colucci},
  journal={Qualitative Health Research},
  year={2007},
  volume={17},
  pages={1422 - 1433}
}
  • E. Colucci
  • Published 2007
  • Psychology, Medicine
  • Qualitative Health Research
Interest in focus group discussions has grown recently, and so has the recognition of them as a valuable method for qualitative data collection. Despite increasing popularity, they are not an easy option, and moderators must find appropriate ways to approach participants to achieve good-quality data. A path to reach this aim is the inclusion in the focus group agenda of some “exercises” (or activity-oriented questions) that are enjoyable and productive supplements to questions. Exercises… Expand
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