“Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing, content creation, and reviews”

@article{Nikolinakou2019DoHV,
  title={“Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing, content creation, and reviews”},
  author={Angeliki Nikolinakou and Joe Phua},
  journal={Journal of Consumer Behaviour},
  year={2019}
}
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